Marketing content for real estate teams
Every listing. Every channel. Always on brand.
The Listing Bench turns one listing into MLS copy, social captions, branded graphics, print flyers, ad kits, reels, and a shareable page of its own, locked to your team's fonts, colors, and voice. No designer, no template wrangling.
3 days free. Cancel any time before it ends and you are not charged.
Don't watch a demo. Use one.
The whole app, with sample data. Open a listing and generate content, schedule it, mark it posted, switch the brand kit, and watch everything stay on brand.
4128 Maple Grove Lane
Just Listed$749,000 · 4 bd · 3 ba · 2,860 sqft
Render this listing as an on-brand social graphic in every size at once. The badge follows the lifecycle status.
One listing in. A full marketing kit out.
Everything a listing needs from Coming Soon to Just Sold, plus evergreen content for the weeks in between.
MLS descriptions
Three lengths, written from your listing facts only. Fair-housing-safe language by default, never invented details.
Platform caption sets
Instagram, Facebook, TikTok, and LinkedIn captions in your team's voice, each with a tailored hashtag set.
Lifecycle graphics
Coming Soon through Just Sold, rendered in your exact fonts, colors, and logo across feed, story, and post sizes.
A page for every listing
One link that opens the whole property: every photo, the description, the features, and a contact form. Text it, print it on a postcard, put it in your bio. Anyone who fills it in lands in your inbox with the pages they read already attached.
Print flyers & postcards
Print-ready listing flyers and Just Listed / Just Sold postcards, straight from the same brand kit.
Ad kits
One click produces Meta and Google display creatives plus compliant ad copy variants, sized and bundled together.
Content between listings
Market updates, neighborhood spotlights, buyer and seller tip carousels, testimonials, and agent spotlights. No listing required, which matters because most of the year most agents do not have one to post about.
Listing reels & scripts
Vertical listing reels in four styles, rendered in your fonts, colors, and logo, with the option to run any of them with no text over the photos. Cuts land on the beat, so your own trending audio fits. Talking-head scripts too, when you want to be on camera.
Every word is generated from the facts you provide, with fair-housing-safe language built into the writing engine.
Set it up once. Ship content daily.
Set up your brand kit once
Colors, fonts, logos, headshots, voice guidelines, and example posts. Every output is locked to it from then on.
Add a listing, generate everything
Photos and facts in, a full marketing kit out: copy, graphics, print, ads, and video for every stage of the listing.
Schedule, post, repeat
Drop content onto the calendar, see today's posts on your dashboard, mark them posted, and share the listing's own page alongside them. Anyone who fills in its form arrives in your inbox.
Two plans. Whatever size you are.
Got a team? $47.40/month covers 5, then $15/month each.
Solo — one agent, everything included. Founding price: 40% off for as long as you stay, saving $11.60 a month.
- Unlimited listings, MLS copy, captions, graphics, print, and ad kits
- 60 credits a month for video reels, and they roll over
- Brand kit locked across every output
- Calendar, library, and shared team roles when you grow
3 days free. Founding teams take 40% off either plan for as long as they stay subscribed. 9 of 10 places left.
Questions, answered.
Do I need a designer?
No. You set up the brand kit once: colors, fonts, logos, voice. Every graphic, flyer, and ad is rendered from it automatically. Two different listings through the same templates look like the same brand.
Where does the copy come from?
It's generated from the listing facts you enter, never invented details. Fair-housing-safe language is built into the writing engine: it describes the property, not the buyer. You can edit everything before it goes out.
Do the listing pages come with my domain?
Not yet. Pages live on our address, and each one gets a clean, readable URL built from the street address. Every page starts unlisted, meaning it only opens for someone you send the link to and search engines are told to skip it. Make it public when you are ready and it becomes indexable, at a tidier address, with the old link still working.
What happens when someone contacts me from a page?
It lands in an inbox in the app, routed to whoever owns that listing, with the pages that person read before writing attached to it. You reply from your own email or phone, so the conversation stays yours. You can export the whole list to CSV whenever you want it in your CRM.
Can my whole team use it?
Yes. Listings, the brand kit, the calendar, and the library are shared across the team, with admin and agent roles.
What does it cost?
Two plans. Solo is $29/month for a single agent. Team is $79/month for up to 5 agents, then $15/month for each one after that. The first 10 teams take 40% off whichever plan they are on, for as long as they stay subscribed. Copy, graphics, print, and ads are unlimited on both.
I work on my own. Can I still use it?
Yes. The plan is priced per team because most brokerages have several agents, but a team of one is a team. You get the same brand kit, the same listings, the same everything, and nothing asks you to invite anyone. Add people later if you ever want to.
What are credits for?
Rendering video and generating AI imagery are the only two things that cost real money to produce, so those run on credits. Your plan includes 60 a month, which is about 60 reels, and unused ones roll over. Everything else is unlimited. You can top up whenever you want, and bought credits never expire.
More detail in the guides: setting up a brand kit, choosing a reel style, and how the copy stays fair-housing safe.
Rather talk first?
We will set your brand kit up with you.
If you would rather see it on your own listings before starting a trial, tell us about your brokerage and we will walk you through it. Otherwise start your free trial and you are in straight away.
Your brand, on every listing, without the busywork.
Set up your brand kit once, then every listing gets its full marketing kit in minutes. 3 days free to try it on your own listings.